Have you ever decided not to purchase products from a certain brand because of a stance they took on an ethical or political issue?
For example, let’s say you feel that people are often objectified in fashion advertising, and brand X has ads with models topless and staring seductively at the camera. You feel that the models are being used for purely their “hot” bodies, and not in a way that is used to sell the clothes, as no clothing is shown in the advertising. You feel that they are using sex to sell. However, this particular brand is one whose clothing/accessories/makeup/etc. you like, and you are not sure whether or not to purchase their products.
Do you decide not to buy brand X’s products, or do you decide that your personal opinions shouldn’t affect the way you shop?
Another example: You do not condone the making of nor wearing of animal fur, leather, etc. Brand Z has fur coats and leather skirts, but they also have adorable cotton tops that you love! Do you buy the top, or do you pass because you don’t like that the brand also offers fur coats and leather skirts?
This is just something I’ve been thinking about, just in general. I am curious as to what your stances are, and do you have any stories relating to this topic?
I would love to hear them!
Btw, neither of these examples correlate to real brands or consumers. They’re just examples. (:
Be sure to share your opinion in the comments below!